I recently had the opportunity to keynote Compete’s Annual Digital CMO Conference. After the sessions, a small group of senior marketing execs had an intimate lunch and discussion about organizational change and cultural transformation.
One of the paradigms and frameworks we discussed came from Stephen DiMarco, Compete’s CMO, who referenced a very simple matrix of pain and pleasure as motivational forces and catalysts of change. The continuum looks something like this (in order from most important to least important):
- Pain now
- Pain later
- Pleasure now
- Pleasure later
Today wrapped up the 3rd Annual APPNATION NYC Cross Platform Summit in Soho, NYC as part of Internet Week 2013. The two-day extravaganza was jam-packed with educational sessions predominately focusing on how apps and mobile fit into overall cross-platform strategies. With more than 100 thought leaders taking the stage, there was no shortage of insightful discussions and inspirational comments. A shoutout to Drew Ianni, Founder & CEO of APPNATION Conferences, for spearheading another successful event! Here’s a quick snapshot of a few highlight moments from Days 1 and 2.
Day 1 Theme: Actionable Strategies
We particularly enjoyed The Mitchell Weisman Experience: The Evolution of the Liquid Advertising Marketplace discussion with Mitchell Weisman, Founder and CEO of Lifestreet Media. Equipped with a snorkel, Weisman figuratively helped the audience understand and navigate today’s increasingly liquid cross-platform advertising ecosystem. Weisman defined a liquid market as “a market with many bid/ask offers, where it is easy to execute a trade quickly at a desirable price,” enabling faster and easier transaction, increased buyers and sellers and an increased number and value of transactions – definitely sounds like an area to watch. Online advertising is quickly evolving into a liquid market and Weisman highly suggests if your brand is not experimenting in the Real-Time Bidding space and leveraging Re-targeting, you’re missing the mark!
In case you missed it – Uncubed NYC, hosted by Wakefield, was a great way to kick off the weekend this past Friday. The premise of the event is to help get you “uncubed” - out of a desk job and into startup world (we definitely think it’s the best!) Hundreds of hopeful entrepreneurs and soon to be ex-corporate execs were lined up around the block outside of the Manhatten Pavillion hoping to find out some great information about cool startups that are hiring. With music bumping in the background, copious amounts of booze at the startup stations and a Ping-Pong table to boot, there were plenty of ways to break the ice and chat with some of the coolest companies in NYC. Attendees included Facebook, Twitter, Tumblr, Spotify, The Ladders, Birchbox, Barkbox, Reelio, Contently, and Yext to name a few.
Take a look at the latest article by Evol8tion’s CEO and Founder, Joseph Jaffe. Like what you’ve been reading? Have a look at the new Kickstarter campaign to fund his latest book, ZERO, describing how zero paid media is a new marketing model. Be sure to follow him @jaffejuice!
CMO: The Chief Muddled Officer
This past week, we were treated to two very intriguing — and yet seemingly contradictory — pieces of research concerning the state of marketing and the relative health and wellness of its fearless leader, the Chief Marketing Officer.
To begin, we have a Spencer Stuart study that reports the average tenure of the Chief Marketing Officer has doubled, from 23 months (2006 figure) to 45 months.
Day 2 of TC Disrupt showcased a fresh crop of startups! Education, Social, and Big Data were some of the major sectors demo’ing. The energy of the NY Tech Community was buzzing as the Battlefield was narrowed down to 7 coveted finalists spots. As Evol8tion continued making the rounds in the Startup Alley, below are a few of our favorites:
Keep up with us as we live tweet from Day 2 @evol8tion! Looking forward to another great batch of startups.
TechCrunch Disrupt kicked off the 3 day session in New York yesterday, there was no shortage of startups, quirky ideas, and incredible talent. The Evol8tion crew was pounding the pavement chatting with every startup in the Alley - searching for hot new tech startups to share with Madison Avenue. Along the way we came across some killer new ideas, and ground breaking technology. Below are a few of our favorites:
The Israeli Pavilion did not disappoint - Tel Aviv brought its hot bed of innovation to NYC this week, with some fantastic new startups making its debut. Among them was Glide - a clear breakout hit and winner of the Audience Choice for Day 1s Battlefield. Think of Glide as a modern Walkie-Talkie, unlike other video messaging platforms, users are able to leave “Videomails” to their friends in family - stored in the cloud which can be viewed later. The live-streaming video chats are equally impressive, the exchange is instantaneous, seamlessly connecting with Facebook. Its simple user experience enables consumers of all savviness to easily join the conversation. Skype - you’ll want to pay attention to these guys.
Wedeeo was another startup in the Israeli Pavilion that caught our attention. Despite the now cluttered mobile video space - there hasn’t been a clear winner that’s emerged in the category, Wedeeo’s twist brings a fresh experience to consumers. It has a similar time-limit shooting feature to competitor (and personal favorite) Montaj - but has longer :10 limits, the ability to pull in friends clips to co-create videos via Facebook, and has positioned itself as a resource for music artists to create new videos to connect with their fans.
We also want to give a shoutout to Crowdflik - a dynamic mobile video platform that crowdsources clips. Never a dull moment in this category - an important one to watch…!
We officially fell in love with Fl3ur, finally - a startup that has disrupted the flower ordering space! This iOS mobile app, currently only available in NYC, allows users to personally design their own flower boutiques, based on what’s available at the local florists. The consumer can select individual flowers, colors, and quantities- and send actual boutiques to friends- or take a virtual picture to send to Facebook. The best part, if other users like and select your design - youre paid $1. The app is fun, cute, and easy to use - the imagination clearly demonstrates a new way to service clients in the industry. 1-800-Flowers, you’ll be inspired.
Coffee, Red Bull, weird energy gum, check… Game on for Day 2! We’ll be tweeting live from the floor @evol8tion - stay techie 8-)