Last week, Red Bull, iconic “media company” — and in its spare time, energy drink manufacturer — lost a landmark (and borderline insane) lawsuit. It was sued by customers who said they were misled by the famous slogan: “Red Bull gives you wings.”
As it turns out (and this may be a shock to you), Red Bull does not (I repeat, not) give you literal wings. Buffalo wings prepared in Red Bull, perhaps — but when it comes to providing real wings, that task is reserved for angels and not mere mortals like us (at least while we are alive).
I was in Athens, Greece last week. I am not telling you this to make you jealous, as the reason for my trip was not to enjoy a lavish holiday but to spend time with the media, digital and procurement teams from a very large global firm.
This past week at MIT Media Lab, a mixture of gifted academics, start up hustlers, eager Venture Capitalists and seasoned Fortune 500 executives converged on the world-renowned MIT EmTech Conference. It was a riveting, insightful and eye-opening look into some of the most interesting new technologies and pressing initiatives on the planet. Examined were a mix of topics such as The Internet of Things, Precision Medicine, and Sustainability in the Growing World. We had the fortune to attend the conference this year and boy, was it a treat. For a Full List of the topics covered, please Visit Here.
We’re thrilled to be offering our Evol8tion friends VIP registration access for Unify 2014!
Hosted by one of our own database startups, OneSpot, Unify 2014 is a half-day event focused exclusively on the next major chapter of content marketing: building audiences, driving engagement and maximizing business results from content.
Click here to register early for the event, use the discount code evol8tion to receive 50% off your ticket price, and we’ll see you at The Standard!