Take a look at the latest article by Evol8tion’s CEO and Founder, Joseph Jaffe. Like what you’ve been reading? Have a look at the new Kickstarter campaign to fund his latest book, ZERO, describing how zero paid media is a new marketing model. Be sure to follow him @jaffejuice!
CMO: The Chief Muddled Officer
This past week, we were treated to two very intriguing — and yet seemingly contradictory — pieces of research concerning the state of marketing and the relative health and wellness of its fearless leader, the Chief Marketing Officer.
To begin, we have a Spencer Stuart study that reports the average tenure of the Chief Marketing Officer has doubled, from 23 months (2006 figure) to 45 months.
Day 2 of TC Disrupt showcased a fresh crop of startups! Education, Social, and Big Data were some of the major sectors demo’ing. The energy of the NY Tech Community was buzzing as the Battlefield was narrowed down to 7 coveted finalists spots. As Evol8tion continued making the rounds in the Startup Alley, below are a few of our favorites:
Keep up with us as we live tweet from Day 2 @evol8tion! Looking forward to another great batch of startups.
TechCrunch Disrupt kicked off the 3 day session in New York yesterday, there was no shortage of startups, quirky ideas, and incredible talent. The Evol8tion crew was pounding the pavement chatting with every startup in the Alley - searching for hot new tech startups to share with Madison Avenue. Along the way we came across some killer new ideas, and ground breaking technology. Below are a few of our favorites:
The Israeli Pavilion did not disappoint - Tel Aviv brought its hot bed of innovation to NYC this week, with some fantastic new startups making its debut. Among them was Glide - a clear breakout hit and winner of the Audience Choice for Day 1s Battlefield. Think of Glide as a modern Walkie-Talkie, unlike other video messaging platforms, users are able to leave “Videomails” to their friends in family - stored in the cloud which can be viewed later. The live-streaming video chats are equally impressive, the exchange is instantaneous, seamlessly connecting with Facebook. Its simple user experience enables consumers of all savviness to easily join the conversation. Skype - you’ll want to pay attention to these guys.
Wedeeo was another startup in the Israeli Pavilion that caught our attention. Despite the now cluttered mobile video space - there hasn’t been a clear winner that’s emerged in the category, Wedeeo’s twist brings a fresh experience to consumers. It has a similar time-limit shooting feature to competitor (and personal favorite) Montaj - but has longer :10 limits, the ability to pull in friends clips to co-create videos via Facebook, and has positioned itself as a resource for music artists to create new videos to connect with their fans.
We also want to give a shoutout to Crowdflik - a dynamic mobile video platform that crowdsources clips. Never a dull moment in this category - an important one to watch…!
We officially fell in love with Fl3ur, finally - a startup that has disrupted the flower ordering space! This iOS mobile app, currently only available in NYC, allows users to personally design their own flower boutiques, based on what’s available at the local florists. The consumer can select individual flowers, colors, and quantities- and send actual boutiques to friends- or take a virtual picture to send to Facebook. The best part, if other users like and select your design - youre paid $1. The app is fun, cute, and easy to use - the imagination clearly demonstrates a new way to service clients in the industry. 1-800-Flowers, you’ll be inspired.
Coffee, Red Bull, weird energy gum, check… Game on for Day 2! We’ll be tweeting live from the floor @evol8tion - stay techie 8-)
Let me start off the bat with a mea culpa as it relates to the four buzzwords or clichés that are anywhere on the continuum of painful to putrid: big data, native advertising, transmedia, and ecosystem.
Now that I’ve got that out there, let me concede along the spirit of “if you can’t beat ‘em, join ‘em,” that I’ve reconciled myself internally to say “big data” and “ecosystem” without using air quotes or wincing. I’m even coming around to “native advertising,” although I still think this nothing more than classic branded content integration — even advertorial, if you think about it.
As far as “transmedia” is concerned, you can forget about it. I’m just not going there, although I’m all for gender equality among vampires.
This week, JC Penney — or jcp, as they are now affectionately known — ousted CEO Ron Johnson after just 17 months on the job. Yes, THE Ron Johnson. No, not Ron Jeremy. Ron Johnson — The Dude! The guy they hired from Apple; the guy responsible for Apple retail stores and the Genius Bar.
Turns out not even Johnson could turn around a failing ship in the form of JC Penney. Although some argue it was because of Johnson that sales continue to plummet, consumers continued to migrate to competitors and the stock price continued to fall. Or if not, certainly these downward trends were at the very minimum accelerated or exacerbated by Johnson’s tactics, such as…..
Evol8tion checked out the Canadian Technology Accelerators Demo night last night and it was #awesome! Post food and libations in the Appnexus office, the audience gathered to watch 6 bright minds show off their products. Moderated by Miriam Leia Bekkouche, founder of the Canadian Technology Accelerator in NYC and and Irena Harris, Program Coordinator at the Canadian Consulate General in New York, the event ran without a hitch and featured some great vets and rookies of the startup world.
Here’s a quick look at who was there! Be sure to follow us @evol8tion and keep us with our live tweets from industry events.