3 Tips from Adthink 8
Last night, The Ad Club of NY and Redbooks brought together some of marketing’s brightest minds for their 8th AdThink event. The event took place at NYIT, with Evol8tion moderating (which was…dare we say it…appropri8).
Startups Keywee, Mezzobit, and NeoReach were the night’s startup stars, pitching their solutions for panelists Sean Gupta (Time Warner Cable), Chris Kief (Saatchi & Saatchi), and Bryan Wiener (360i). As expert innovation enthusiasts (Sean has met with over 100 companies in the last year!), the panelists were well-versed in advising startups, and shared feedback that would benefit any founder looking to work with a major company. Here are three of their best tips:
Don’t Overpromise. Make sure you can always deliver on what you’re pitching. Making unreasonable promises will either make you seem immediately untrustworthy, or backfire on you later. So, even if a brand’s ask is on your roadmap (and you’re sure you can deliver in the future), say so.
Be Ready To Move. Brands are often thought of as “slow movers” – but once they’ve identified a solution, they want to pilot and scale FAST. Stay flexible, and don’t expect brands to be lazy.
Do Your Homework. When meeting with a brand, be sure to research the person you’re meeting with. Learn about their role, consider what pain points are relevant to them, and cater your pitch accordingly. Since there are so many use cases for early-stage technology, brands love startups who are clear and concise about which specific challenges they can solve.
Be sure to check out some photos from last night’s Adthink on our Facebook page, and check back here for more tidbits from the events we attend!