Insights From The Outside

Insights From The Outside

As the new intern at Evol8tion, I have two opinions so far: no, this isn’t what I saw myself ever doing; and yes, I’m very excited I made the decision to work here.

Let’s start with the first with a quick little biography on me. My name is Elizabeth Clark, I attend the Fashion Institute of Technology, and some of my favorite activities include traveling, designing clothing, shopping, researching style trends, and creating mood boards. This is probably the point where you’re wondering “Well what in the world are you doing at a tech company that connects startup companies to brands?” Therefore, here’s the best answer I can give you: while the fashion industry is incredibly intriguing by itself, I can’t picture a single situation where I’ve tried to further my knowledge of fashion without coming across a platform, analytical tool, or other piece of technology that wasn’t already developed, or currently being developed to improve the way we understand the fashion and retail industry. New means of production only come around once every 50 years or so, but new technology that makes it easier to reach consumers and improve your brand recognition is introduced every day.  The idea of furthering our knowledge through technical data solutions can be applied to any industry, and I also hold a great personal interest in this concept. The majority of my peers and friends are interning at brands like Harper’s Bazaar, Kenneth Cole, and at various showrooms; and sure, I probably could’ve worked for a great and established fashion brand too, but why would I spend my time learning something that doesn’t utterly captivate me?

This leads us to why I am so thrilled to have made the transition from the fashion world to the tech universe. Apart from some of the activities I enjoy, two notions I really care about are 1. the building up of people and companies, and 2. helping any way I can in the continuing success of an idea. The journey of finding great startups to affix to a brand in need gives me the chance to research thought provoking trends – and no, not the kind I’m used to in the forms of colors and apparel silhouettes, but with a structure of learning business models, trade ideas, and career essentials that will assist in furthering companies accomplish their goals.

Sure, there are a few changes I’ve had to make since starting here. A large part of my day is now spent discussing tech trends and interesting startups with the other members of Evol8tion as opposed to reviewing the latest luxury brand collaboration with my friends. My daily reads, in addition to Women’s Wear Daily and The New York Times fashion section, now include newsletters like Tech Crunch Daily, Founders Grid, and the Mashable tech section. My new approach of social media platforms like Twitter from a business perspective rather than for personal use is a really interesting transition. Previously, most of my outlet would be in the form of sketched models and clothing, but now I’m working to enhance our database and using a few of my computer skills to better the company as a whole rather than my own personal portfolio. While searching through and learning about startups, each day I find one that I think “wow, they’re really doing something different" and this company could probably do great things for other fields, including fashion.

A year ago, I never would have imagined myself so immersed in the tech world, so I can’t begin to guess whether I’ll end up in a fashion based or tech based company. What I do know in the moment is that I’ll have no trouble bringing a piece of each of these passions to whatever I end up doing, and as for now I’m enjoying the exposure and can’t wait to see what new discovery each day will bring here at Evol8tion.

Forrester CXNYC 2016

Forrester CXNYC 2016

Looking At VR/AR Through A Brand Lens (Or Headset)

Looking At VR/AR Through A Brand Lens (Or Headset)