MIT's iTracker Showcased

MIT's iTracker Showcased

MIT’s Computer Science and Artificial Intelligence Laboratory has paired with the University of Georgia to create iTracker; software which transforms most smartphones into an accurate eye-tracking device. The biometric software was presented on June 28th at the Computer Vision and Pattern Recognition conference in Las Vegas.

iTracker, developed by Aditya Khosla and his team, hope to make eye-trackers more accessible and simple to use.

In the creation of the software they acquired data points from 50 volunteers, which made up the base the technology required. Shortly after, they sampled 800 mobile users’ eye movements using the front facing camera on their cellular device. With the data produced the iTracker was created.

(Source: Eye Tracking for Everyone)

(Source: Eye Tracking for Everyone)

The accuracy of the iTracker grew by a further 33% once another group of volunteers were tested. A further increase in accuracy will be necessary before the product becomes commercially viable.

The multiple uses of eye-tracking software is appealing to potential clients, as the product’s uses range from detection of neurological disease or mental illness, to brand design and marketing strategies. If used effectively, we feel that market research will become less subjective and more quantifiable as researchers can visually see what subjects are looking at, allowing them to make logical decisions based on statistics, not opinions.

Other potential uses of eye-tracking biometrics include: improving security in the workplace, logging onto shared computers, gaining access to workspaces, and unlocking cellphones. The possibilities are endless and it is exciting to speculate what the next moves might be.

Whatever the decision, you can be assured that iTracker won’t be alone in the growing biometrics market. Notable competitors include Sticky, who boast the largest database of eye tracking in the world. Sticky, who presented at the CXNYC 2016 Event, have worked with a host of major companies to improve branding, packaging, website layouts and more.

The iTracker is one of the first of its kind to emigrate away from desktop cameras and onto the smartphone. It will be fascinating to see where they go from here.

-- Josh

 

Josh is interning with us at Evol8tion this summer as well as co-running a clothing company on the side - Grizzly Springs. Josh will be writing for us a few more times before he leaves. Learn more about him here.

Appsessed: Countable

Appsessed: Countable

Forrester CXNYC 2016

Forrester CXNYC 2016