Appsessed: Mish Guru
Mish Guru is a web based product and service that creates campaigns and content for brands to run on snapchat. Marketers can also create their own seamless snapchat campaigns on their platform. Images and videos are added to their template, as well as typically punny slogans or doodles to keep the snapchat vibe. Founded in early 2014, they strive to initiate more millennial engagement with brands, not only to keep them coming back for more, but to enhance the brand's connection with their consumer.
Based in Wellington, New Zealand, they've already released campaigns for rugby team, The Vodaphone Warriors, and OurHouse Festival. There are a ton of promotion opportunities from engagement to announcements here. Music powerhouses such as Universal, Sony, or Warner Music Group could integrate it into their concerts or new album/single releases. Really, anything that revolves around experiences is a no-brainer.