NYC Tech Forum Recap
Last Friday, our team attended the NYC Tech Forum (thanks for the hook-up,Gary’s Guide!). There was great food, networking, two keynote speakers, and several amazing panels talking about the intersection of tech and real estate!
If you weren’t able to attend, we have your back! Here are a couple of our favorite thoughts from the event.
- Every company is a tech company. Regardless of the industry, top companies must leverage technology to be successful. Michael Samuelian (VP, Related Companies) used the Hudson Yards Project as an example to show that every company is a technology company today. More companies are online than ever before, and all are looking for ways to seamlessly integrate mobile in their daily processes. Employees have the power of a desktop computer on their mobile device — therefore, large companies are increasingly recognizing the need to weave technology into their daily processes to stay relevant.
- 1099: The New W2? One of the thoughts from the evening’s panel, which featured Alex Abelin (Founder of Liquid Talent ), David Eisenberg (CEO of Floored ), and Roy Abrams (CEO of RealConnex), was the shift from W2 (salaried) to 1099 (contract) employees. Fueled by emerging technology, the on-demand economy has grown ten-fold — so to keep workforce flexibility and save funds, more and more companies are choosing to work with independent contractors. The panel called this the “project based economy"
- Reaching Your Audience: It’s easy to get caught in the hype of advertising on social — but it’s a dull instrument without the right market research. As we all know, not all social channels are created equal – so be sure to study which channels your consumers are most present on, and when they use them. Sandy Jacolow (Chief Information Officer,Silverstein Properties) analyzed the most popular social media sites by user age, types of communication on each, and most popular hours of usage. Without this kind of research, reaching buyers in the digital age can be a bit like finding a needle in a haystack.
Got thoughts on the above? Tweet them at us @evol8tion! And, as always, be sure to check back here for more thoughts from the events we attend.