Startup Spotlight: Roar

Startup Spotlight: Roar

A startup that empowers women to live boldly and without fear? Now that’s a company we can get behind.

Based in Philly, Roar For Good is taking the wearables market by storm to increase the safety of women everywhere. Worn as a necklace, charm, or key fob, Roar has a built-in button that triggers a loud alarm and light to distract a would-be attacker, and sends an alert signal to a customizable emergency contact list.  

During their market research, Roar for Good’s founders discovered that women are generally averse to using products that could potentially be turned against them (i.e., mace). For this reason, Roar for Good offers prevention focused protection that not only allows wearers to summon help when threatened, but sends push notifications about harassment “hot zones” to increase vigilance. As an added bonus, part of each Roar’s $99 price-tag is dedicated towards funding assault prevention nonprofits - adding a social good element that not many competitors offer.  

It goes without saying that Roar is a great (and fashionable) tool for women everywhere – but as far as partners go, we could easily see them protecting consumers alongside brands like Allstate or DirectTV’s Lifeshield. Follow them here, and stay safe! 

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