Social Media Week
Last week we attended Social Media Week NYC, a series of discussions geared towards using social media in tech, marketing, and growing businesses.
Though there were a bunch of great talks throughout the week, our favorite was Chris Haseman from Tumblr, who shared his thoughts on what it takes to build a great mobile app. To sum it up, his key insights were:
1) Design and easy navigation should be at the forefront.
2) You should always ask for feedback from users.
3) Don’t ignore bad reviews.
“A great product requires intuition and data,“ Haseman pointed out. "Looking at feedback and having the mindset to constantly improve your product is essential.”
As design junkies ourselves, we also loved his thoughts on building visuals. He used the example of his past experience as a DJ to explain his POV – mentioning that whenever he would make a mistake switching songs, people would clear the dance floor. Whenever he asked why they cleared the dance floor, no one would be able to answer anything other than “it just felt wrong”. People respond the same way to visuals. While no one may be able to verbally explain how they react to design, they intuitively know when something is visually “off”.
Followers in design – what are your thoughts on this? Ever had a time when one of your designs just felt “off”? What did you do to fix it? Tweet us @evol8tion and share your thoughts.